His name tag says Dan, but friends call him “DC.”  He grew up in the ‘hood, back when there was another small grocery store on this corner.

He recognizes the regulars who walk through the door and he greets them by name. Those he does not know get an equally warm, gregarious welcome.

Trader Joe’s and DC were made for each other. They’re both colorful, funky, and friendly.  Ask him why he likes working there, and he’ll explain the store’s simple formula for success.

“We have three departments–organic, chocolate covered, and wine,” says DC.